There are a LOT of really terrible commercials out there. When really great ads come along, it is such a breath of fresh air and just serves as proof that advertising doesn’t have to preach to the lowest common denominator.
The Routan Boom ads for the Volkswagen Routan are a prime example of really clever, funny, and original advertising that occasionally comes along. The ads are all culled together from clips from a faux documentary they produced with Brooke Shields:
See? Funny stuff! And it’s even better because they got a celebrity spokesperson that enhanced their ad campaign (Shields delivers her dialogue perfectly) and didn’t make their celebrity spokesperson come across as a sellout.
A+, guys. Gotta love it. And now, I gotta get me some kids so I can get me a Routan.
